Philips “Simplicity” Ads are a Little Too Simple
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Written By Kate Zimmermann | September 22, 2006 | Share This
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This morning I clicked over to the Wall Street Journal and was welcomed with a message that the WSJ was free today, compliments of Philips. Running under the tagline “Sense and Simplicity”, this is part of a very interesting campaign by Philips to “simplify” news media by buying exclusive ad rights. Philips has […]
This morning I clicked over to the Wall Street Journal and was welcomed with a message that the WSJ was free today, compliments of Philips. Running under the tagline “Sense and Simplicity”, this is part of a very interesting campaign by Philips to “simplify” news media by buying exclusive ad rights. Philips has also paid for free access to ESPN, and partnered with Time Inc. to print “simplified” versions of Time, Fortune, People and Business 2.0.
The funny thing is, the ads (run by Doubleclick) don’t click through to anything. Here’s the WSJ ad:
And on the click we get:
I tried the ads in Internet Explorer and they weren’t even clickable. Plus, Philips has a really cool “simplicity lounge” that would serve as a great landing page, but it’s nearly impossible to find in search results (shows up with “philips simplicity”).
Dear Philips, if you’re going to spend $1.5 million on 8 days of exclusive WSJ.com ad placement, you should probably make sure the ads work. Sounds simple enough, right?
Topics: Advertising: Online |
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