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This Fall: Curtain to Rise on Microsoft’s ContentAds
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Written By Kate Zimmermann | September 1, 2006 | Share This
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For months now, we’ve been watching, waiting, and weighing the rumors about when we’d finally see ContentAds, Microsoft’s thrillingly named (and so far unseen) contextual advertising product. Our last best guess, “sometime this summer,” has now become “early this fall,” as Microsoft’s press email indicates. Here’s a snip:
“Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal. Like our search advertising product, it will also utilize our demographic targeting, geo-targeting and incremental bidding tools to help our advertisers reach the audience they want.”
Jen Slegg notes that the word “primarily” here could mean good news for non-MSN publishers, “especially those who are looking for a small-scale publisher solution for those who don’t have millions of impressions a month.”
Those of you who are raring to go might have to hold your horses - the pilot beta program is invite only. When we know more, you’ll know more.
Topics: Advertising: Contextual |
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