Reprise Media Reading List 12 - 14 - 2006
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Written By Kate Zimmermann | December 14, 2006 | Share This
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Free Directory Assistance
AT&T is testing an ad-supported directory assistance service. Residencts of Bakerfield, CA, Oklahoma City, OK, and Columbus, Ohio can call 1 -800 - YellowPages, listen to an ad, and receive free directory assistance. Verizon is rumored to be testing their own “free” DA system, to compete with AT&T and other similar services. Search Engine Land notes that, unlike Mobile Search, people already know how to use DA and are quick to adopt these offerings.
The Twelve Ways of Click Fraud
Honestly, it was the title that caught me. But, Marketing Pilgrim takes a creative spin on Google’s “2% click fraud”, inviting readers to sing along.
Bully Demands Higher Ranking
Blogger Dean Hunt is being threatened by an online retailer to remove his site from Google for a certain search term or else face legal consequences. Writes the unhappy retailer, “On Thursday morning I checked our google positions and your site is now above us for this term. I haev checked your blog and it has nothing to do with [keyterm]…Please understand that we make our living from this, and you are just writing a blog that has nothing to do with [keyterm]. If you do not remove yourself from google for this search, then I will call them myself and have you removed.”As David’s Life writes, “boo f*cking hoo”.
Google Patent Search
Google has a new search portal for U.S. patents. From Google, “Using the same technology that powers Google Book Search, Google has converted the entire image database of U.S. patents into a format that’s easy to search. You can search the full text of U.S. patents from the Google Patent Search homepage, or visit the Advanced Patent Search page to search by criteria like patent number, inventor, and filing date.” Though it’s not the first patent search engine, it’s certainly the most accessible, and well aligned with Google’s other search services.
Monster’s Monsterous Error
Monster.com informed the SEC that it has overstated profits by $272 million since the late 90’s.
Google Talent Agency
Google is auditioning talented audio industry professionals to become “ad creation specialists” for Google’s new Audio Ads program. Their audition call is running under the tag line “It’s a Jingle Out There….”
Amanda Congdon on ABC
Amanda’s VideoLog is back, now supported with a flashier intro, glowing stage, and ABC logo. The New York Times calls her an “enthusiast for new media“…I think that means they like her.
AOL Downsizing
As part of a massive cost-cutting strategy, yesterday AOL fired 450+ employees from its corporate headquarters in VA. Like Yahoo, AOL is going through an identity crisis, as one of the many search engines struggling to differentiate itself from Google’s shadow.
AdRants Offers Marketers Fake Blog Apology
Step Right Up Folks, “For any marketer who finds themselves at the mercy of forum freaks, blog purists and righteous cause group watchdogs, we promise to create a public apology devoid of marketing and PR babble that is contrite and actually reflects the honest acknowledgment of your idiotic mistake.”
Topics: Blogging, ECommerce, Google, Search: News |
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