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Highlights From Google’s Q4 Earnings Call
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Written By Kate Zimmermann | January 31, 2007 | Share This
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Google’s fourth quarter results are in -
“Google reported revenues of $3.21 billion for the quarter ended December 31, 2006, an increase of 67% compared to the fourth quarter of 2005 and an increase of 19% compared to the third quarter of 2006. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the fourth quarter of 2006, TAC totaled $976 million, or 31% of advertising revenues.”
(from Yahoo News)
Some interesting highlights from the call:
- Google says Pre-roll ads haven’t traditionally worked, and they’re looking for alternatives.
- YouTube will remain its own brand to “preserve the value” of both Google Video and YouTube.
- More prominent checkout logos have increased conversions; consumer adoption of checkout has done better than expected
- Over half of their traffic comes from international locations
- International expansion plus Myspace have put downward pressure on cost per click - not because prices are going down, but because advertisers are using more niche terms
- Monetization has improved, though the percent of queries receiving ads has gone down significantly.
- Over 700 stations are involved in Google’s Radio Ad trial
Discussion:
- Updated: Live Google Call Coverage (Paul Kedrosky)
- Google Q4 2006: Revenue up 67% over 2005 (Google Watch)
- Earnings: Google’s Good 4Q, Revenue Up Significantly
Topics: Google |
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Looks as if day traders are trying to get the best of Google.
Yep, 475 was the highest in last 52 weeks. There is no back now, I think.
Monetization has improved a lot through many acquisitions. It would be interesting to read on current trend.