Blip.tv Pioneers Customized In-Stream Video Ads
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Written By Kate Zimmermann | February 12, 2007 | Share This
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Blip.tv will soon let users add customized, clickable in-stream ads to their videos. Though Blip users can already insert network ads into video content, the new service will let videographers advertise their own sites and products. The first instance of this D-I-Y video advertising will be, appropriately, in the video podcast of Make Magazine. NewTeeVee reports,
“The mechanics of including ads will be similar to those in place for users to add their own stock intro or outro clips to videos. The ads will initially work with content in Quicktime and Flash, though Blip’s Mike Hudack told us Windows Media could be added if there’s enough demand. This means that even videos downloaded and saved, or played in iTunes, can generate clickthroughs and statistics.”
Stats for ad impressions and clickthroughs will eventually be available to users via Blip’s reporting tools. As users become more aware of how to use video as a marketing/sales tool, I wonder what impact it will have on users’ perception of video content ownership and value.
Topics: Advertising: Distribution, Advertising: Online, ECommerce, Search: Video, Social Media |