Facebook and Comcast To Launch User-Generated ‘Reality’ Show
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Written By Kate Zimmermann | February 7, 2007 | Share This
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Facebook and Comcast have teamed up to produce a user-generated television series called “Facebook Diaries”. Facebook users will submit home-made videos to Comcast’s video sharing site, Ziddio.com, and a Hollywood producer will select the best clips to be featured in ten half-hour episodes that will appear online. From Reuters,
“Though two-year old Facebook is one of the biggest social networking sites on the Web with more than 16 million users, this is the first major move it is making to push video on the site.
“We think the opportunity for our users to have their content shown on television is a real draw,” said Owen Van Natta, chief operating officer at Facebook.
Palo Alto, California-based Facebook in September opened up its site beyond its original core of students to reach a wider audience and believes that exposure on television will raise the brand’s profile.”
The show is obviously a promising move for Facebook, and will likely help Ziddio grow its user base - but the real question is, how will advertisers be involved? In-stream ads? Post-rolls? Maybe even, paying for product placement from active videographers?
Susan Mernit calls it “Brilliant”:
“Voila, the ecosystem of targeted, viral marketing, recreated–with a per user acquisition cost waaay lower, bet, than most. And it’s focused on that 18-24 demographic. And anyone can play, assuming they have a critical mass.
Discussion:
- Facebook Launching “Facebook Diaries” TV Series” (Mashable)
- Facebook and Comcast combine to create VOD TV series (PaidContent.org)
- Facebook Adding Video Uploads (NewTeeVee)
Topics: Search: Video, Social Media |