Feedburner Gives Insight into RSS Industry
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Written By Kate Zimmermann | February 23, 2007 | Share This
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Following Google’s decision to start reporting RSS subscribers, Feedburner has posted an overview of the industry.
“While it’s always encouraging to see feed subscription numbers go up, these subscription numbers in a vacuum only tell part of the story. Equally important is the extent to which people are reading feeds and interacting with them. In today’s […]
Following Google’s decision to start reporting RSS subscribers, Feedburner has posted an overview of the industry.
“While it’s always encouraging to see feed subscription numbers go up, these subscription numbers in a vacuum only tell part of the story. Equally important is the extent to which people are reading feeds and interacting with them. In today’s post we’ll take a look at one aspect of the feed aggregator market - the web-based aggregators - and draw some conclusions about how audiences are consuming content in new and different ways.”
Among their findings: All subscribers have different reporting standards, “default” feeds in certain aggregators have a disproportionate number of subscribers, and, MyYahoo!, Google and Bloglines are the dominant readers. Here’re the two most interesting charts:
In sum, what they’re able to measure may not accurate reflect the full reach of your content online. Until there exist better reporting standards that can be applied to all types of RSS applications, Feedburner ’subscribers’ will only cover a portion of the industry.
Topics: RSS |