Stupid Contest Alert: Ikea Asks Users to “Break the Rules of Bed Making”
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Written By Kate Zimmermann | February 1, 2007 | Share This
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Ikea and video site ShyCast present more proof that anything can be spun into a viral contest:
“In a departure from traditional advertising and promotions, Swedish home furnishings giant Ikea is asking consumers to make [their beds]. In a promotion that kicks off this morning… Ikea is offering $5000 in cash to the user who creates the best online video on making a bed.”
(via MediaPost)
wait, it gets better,
“We’re looking for bed-making maniacs who aren’t worried about what mom says…If you mix and match sheets, have a special blankie for the Shih-tzu, or the craziest of quilts this contest is for you.”
hoo boy! those crazy kids at Ikea. It’s beyond me why they chose Bed Making as their viral activity, but it sounds more like an intro to a porn film than a promotional contest.
Discussion:
- Ikea Will Pay You $5000 to Make Your Bed (The Alpha Marketer)
- Make Your Bed, Make 5K (OHIKEA)
- Shycast: Social Network for People and Brands (Techcrunch)
Topics: Social Media |