Viacom Demands 100K Clips Off YouTube
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Written By Kate Zimmermann | February 2, 2007 | Share This
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After much negotiation, Viacom and YouTube have failed to reach a revenue-sharing agreement and Viacom has ordered that its clips be removed. That’s over 100,000 clips, or 1.2 billion streams. Viacom is removing their content because YouTube has allegedly not put their promised filtering tools in place. Viacom stated this morning,
“After months of ongoing discussions with YouTube and Google, it has become clear that YouTube is unwilling to come to a fair market agreement that would make Viacom content available to YouTube users,” Viacom said in its statement.
“YouTube and Google retain all of the revenue generated from this practice, without extending fair compensation to the people who have expended all of the effort and cost to create it.
“Our hope is that YouTube and Google will support a fair and authorized distribution model that allows consumers to continue to enjoy our very popular content now and in the future.”
(via MarketWatch)
PaidContent.org dishes on the back-room drama that further complicates Viacom and Google’s relationship:
“The two partnered in a high-profile AdSense test involving MTVN clips and promos. Google Video’s first version included unauthorized Viacom content. As for Viacom and YouTube, much was made of their marketing deal last March—YouTube needed to show it could work with major content owners—but it was just a one off. When I asked a source about the sticking point here, the answer was “it’s probably money as usual …” Google’s decision to include YouTube in its video search escalated the situation for Viacom, since it increases the chance for money to be made off of advertising against the clips. Another concern internally: the kind of advertising sold against clips from its tween and kids programming. Viacom wants control over the ad environment for those shows.”
Discussion
- Viacom and Google/YouTube: A temporary setback to future licensing deals (Charlene Li)
- Viacom Tries to Play Hardball with GooTube (Internet Outsider)
- Viacom Cuts Off Nose to Spite Face (BuzzMachine)
Topics: Search: Video |