Google Gains Traction with Radio Advertising
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Written By Kate Zimmermann | March 14, 2007 | Share This
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Search Engine Watch reports that Google is expanding its Audio Ad beta testing. Audio ads got off to a rocky start, but have since proven their value. On Monday Ad Age reported,
“Google may have finally built what years of complaining by media-buying agencies couldn’t: a viable, scalable, e-business approach to buying local media…For radio advertisers, attractions include the ability to change creative on the fly and getting real-time air checks and billing…Google says its radio-sales product can tie back to return on investment: If a piece of creative seems more effective in Kansas City than in St. Louis, advertisers can adjust in real time.”
Google has already signed up over 900 participating stations. The expansion of the program further solidifies Google’s foothold in this $20 billion market.
Topics: Google |