Google Testing TV Ads for Future Deal with Dish Network?
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Written By Kate Zimmermann | March 12, 2007 | Share This
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Over the weekend, the Wall Street Journal reported that Google has been testing targeted TV ad for the past year with a small cable operator in California. PaidContent writes,
“Google execs have made no secret of the company’s interest in replicating its search advertising success on television and radio. Targeted advertising is nothing new in cable, which has long pitched as one its selling points the ability to geotarget commercials to clusters as small as zip codes or even blocks in extreme cases. Cable also can target more narrowly by niche than broadcast can most of the time. But most of that is one-way. Google wants to match demographics with content—and possibly get people to go along with personalizing their TV ads by sharing information.”
Today, VentureBeat reports that Google is rumored to be on the verge of a deal with Dish Network, to deliver ads to their cable television subscribers. This would not only expand Google’s TV ad tests to an enormous network, it would formally bring Google into a lucrative market that is notorious for its inefficient buying process. More importantly, a deal with Dish is one step closer to Google’s ultimate goal: to automate the ad buying across all types of media from a single network.
Worth the Read:
- WSJ: Google Testing TV Ads (Search Engine Land)
- Google Has No Competitive Advantage in Print, Television or Radio (The Media Age)
- Google’s Video Ads, Many CPMs to Go (GigaOM)
Topics: Advertising: Offline, Google |