Online Ad Spend for Q4 2006 was $4.8 Billion
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Written By Kate Zimmermann | March 8, 2007 | Share This
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According to the IAB, online ad revenues hit $4.8 billion for Q4 of 2006 - a 15% increase over Q3 2006. ClickZ writes,
“The IAB estimates total 2006 spending to come in at $16.8 billion, an increase of 34 percent over previous record spending of $12.5 billion the previous year. … In addition to increased […]
According to the IAB, online ad revenues hit $4.8 billion for Q4 of 2006 - a 15% increase over Q3 2006. ClickZ writes,
“The IAB estimates total 2006 spending to come in at $16.8 billion, an increase of 34 percent over previous record spending of $12.5 billion the previous year. … In addition to increased spending online by more advertisers, rising revenues are a result of a general boost in the cost of online advertising and related services…Marketers of all stripes now recognize the value of web advertising for its ability to fulfill multiple campaign goals and offer specific measurement data. That is piquing interest in the medium from senior marketing executives.”
Tim O’Reilly notes that TV advertising spend is roughly $80 billion, “so there’s considerable room for growth as the internet continues to draw attention away from print, tv, radio, and other old media.”
Topics: Advertising: Online |