Yahoo oneSearch Expands to Mobile Web
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Written By Kate Zimmermann | March 20, 2007 | Share This
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Today Yahoo oneSearch launched across the Mobile Web, opening its services to over 85% of US mobile users. OneSearch first launched in January 2007 on Yahoo Go! for Mobile 2.0. From the press release,
“Yahoo! oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing […]
Today Yahoo oneSearch launched across the Mobile Web, opening its services to over 85% of US mobile users. OneSearch first launched in January 2007 on Yahoo Go! for Mobile 2.0. From the press release,
“Yahoo! oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites. For example, if a consumer wants to go to a movie this weekend they just need to type the name of the movie into the search box. The search results would first list the movie, including a user rating, local theaters the movie is playing at, news headlines related to the movie and more.”
In short, oneSearch breaks results into different categories - images, news, local businesses, etc - and orders them based on your location. By simplifying results, oneSearch retools web content for a mobile screen. The ordering and type of listings aren’t customizable, but results will apparently be heavily dependent on locational information.
As Lee Ott, Director of Mobile Web at Yahoo, told me, “2007 is the tipping point for mobile search and this product is going to make that possible.” Yahoo’s oneSearch is aimed at a mainstream audience, and though Ott wouldn’t tell me what’s on the road map for the future of oneSearch, he did say, “we’re just kicking it off…we plan to be #1 in mobile search.”
Screen Shots:
Below are three sample searches for “pizza”, “Apple”, and “nyc”
Click image for full view
Topics: Yahoo! |