Experian Buys Hitwise for $240 Million
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Written By Kate Zimmermann | April 19, 2007 | Share This
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Experian, a global information solutions company, will acquire internet marketing intelligence company Hitwise for $240 Million. Hitwise joins Experian’s Marketing Solutions group as the online complement to Experian’s existing offline data tracking. From the press release,
“Companies are increasingly shifting from mass marketing through established media, such as direct mail, to more targeted marketing through many more channels, including email, Internet and mobile devices. Through its expertise in website monitoring, Hitwise extends the range of marketing services that Experian can offer its clients.
Hitwise strengthens Experian’s position in market research by bringing new, unique data to Experian on how consumers behave online, to complement our existing knowledge of how they behave offline. Hitwise’s services are also complementary to other Experian products. For example, Hitwise will leverage the sales and distribution network of CheetahMail, our email delivery and analytics company.”
Topics: Investment, M&A, Web Analytics |