Blinkx to power Ask.com’s video search
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Written By Emily Koh | June 11, 2007 | Share This
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Blinkx, the world’s largest video search engine, will power Ask.com’s video search, in addition to providing video search capabilities for Ask.com’s Smart Answers. Ask.com users will have access to Blinkx’s index of over 12 million hours of audio and video content.
While Blinkx is not yet a major player in the video search field, it hopes to open up to a larger audience by becoming Ask.com’s exclusive provider for video search results. Said Blinkx.com CEO and founder Suranga Chandratillake,
“All of Ask.com’s video search results will be coming from the Blinkx search engine, and showing the same information as found in the Blinkx site, right down to listing the original clip source,” says Suranga.“There are some small differences in their interface design for video search results and ours, but ultimately it’s the same search engine. It’s obviously great for us in that more traffic going through our system,” and great for the huge segment of Ask.com users that doesn’t yet go directly to video search engine sites, but can now much more easily find relevant information via
video search results directly into the Ask.com site.
According to Search Engine Watch, the partnership is driven by Ask.coms rehaul of its search capabilities, called “Ask3D.”
Similar to Google Universal Search, Ask3D aims to integrate vertical search properties by simultaneously displaying results on one page after entering a query, separated by content type. Said Doug Leeds, VP of product management at Ask,
“Google and other search engines, including Ask.com until now, have looked at search as a linear process, where one step follows another in a strict progression. What we actually know is that it’s not linear at all. People will type a query, review results, click through, then come back to view results, refine a query… it’s an iterative process.”
Blinkx will generate revenue through video searches entered by Ask.com users. This chalks up yet another partnership for Blinkx, which already has 130 media partners, including MSN and AOL.
Topics: Ask.com, Search: News |