YouTube Carries More Traffic Than Next 64 Video Sites Combined
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Written By Drupad Sil | June 28, 2007 | Share This
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In a survey published Wednesday, online audience measurement firm Hitwise Inc. announced that YouTube.com increased its U.S market share of visits by 70% between January and May 2007.
The popular video sharing website has enjoyed dominance of the online video market despite increasing competition, most publicly from MySpace Videos, which recently announced plans to redouble their efforts to compete with YouTube. The survey noted that the traffic to the next 64 largest video sites rose only 8% over the same period
Overall, YouTube commanded 60.2% of the online video market in May, nearly four times that of its nearest competitor, MySpace Videos, which held 16.08%. Rounding out the top five are Google Video, Yahoo Inc., and Microsoft’s MSN, which obtained 7,.81%, 2.77%, and 2.09% of the American audience, respectively
YouTube’s stunning growth in popularity has implications for the search engine and online media industry. Hitwise’s LeeAnn Prescott summarizes it thusly:
Not only are more individual searches ending up at video sites, but clickstream data shows that more traffic is leaving search engines for video sites … a 300% increase in the amount of traffic leaving search engines and going to video sites in the past year. Clearly optimizing your videos for search is just as important as getting your videos up on the web.
With Google Inc. having acquired YouTube for $1.65 billion in November 2006, the same company now boasts over 50% of the market share in both search and video, showing that the quantity of competition in both fields has a large gap to close in terms of quality.
Topics: Google, Search: Video, Social Media |