Google Releases Feedburner Premium Services For Free
|
Written By Mohammad Usman | July 3, 2007 | Share This
|
|
Google’s recent acquisition of FeedBurner has stirred up a lot of press for the search giant. FeedBurner is a news feed management provider, which offers custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. Prior to the acquisition, Feedburner custumers had to pay for premiem reporting services; now, Google has made Feedburner’s MyBrand and Stats PRO free of charge.
FeedBurner Stats PRO is an enhanced reporting option that gives users a more detailed look at subscriber numbers, item click-through tracking, CTR optimization, uncommon uses, podcast downloads, feed reach, aggregate item uses, on-site statistics, and more. MyBrand, on the other hand, allows users to create branded URLs for their feeds. Together, they create a comprehensive RSS management and tracking system for professional bloggers.
In addition to giving Google lots of positive press from bloggers, the free release of StatsPRO and MyBrand adds to Google’s comprehensive portfolio of free services. It also answers some questions about motivations behind the Feedburner acquisition. After Google paid $100M for Feedburner, many people noted that the purchase price was ten times Feedburner’s annual revenues. With Google throwing Feedburner’s only real revenue-generator out the window, it seems more clear that Google intends to monetize the service with in-feed ads. As Valleywag pointed out when acquisition rumors first broke,
“Why would Google pay such a high multiple, about 10 times revenues, for the startup? Probably, for the same reason it has developed Google Analytics: it is another way for Google to tie in independent online publishers.”
Topics: Google, RSS, Technology |
This was very informative. Google has done it again.