Welcoming Ansible to the IPG Futures Marketing Group
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Written By Josh Stylman and Peter Hershberg | July 18, 2007 | Share This
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We’re very excited to welcome Ansible as the newest addition to the Interpublic group of companies. This week, Ansible joined Reprise Media, Facebook, Spotrunner, Spongecell and the IPG Emerging Media Lab in the Futures Marketing Group of IPG. Ansible will operate as a stand-alone mobile marketing agency in a joint venture with leading mobile technology partner Velti, and will provide marketing solutions to Interpublic agencies and clients.
When Reprise Media first joined IPG and the vision for the Futures Marketing Group was laid out, we recognized that mobile technology would be a lynchpin to the the FMG strategy. We’re extremely pleased to see mobile marketing finally finding a place in the Future’s Marketing Group and look forward to future collaborations between Ansible and our own search and social media services.
Of course, the Ansible press release articulates some additional perspective:
“Mobile is a crucial medium that increasingly bridges traditional media channels to provide fully integrated client solutions,” said Michael I. Roth, chairman and chief executive officer of Interpublic. “The pace at which marketing dollars will flow to emerging media that are accountable and cost efficient will continue to accelerate. The power of mobile marketing can now be seamlessly incorporated into the multi-channel solutions that all of our companies must provide to our clients to meet their evolving needs.”
“Mobile is a new way of life,” said Mr. Edelman. “It presents a new way of connecting with consumers; helping consumers connect with each other; and increasing the efficiency and effectiveness of other media. We look forward to working with agencies and clients to create innovative mobile solutions for their brands.” Mr. Harris added that “Mobile is a key medium for many of our clients, and with Ansible we are positioned to offer best in class service in this emerging channel.”
Topics: Featured Item, Investment, M&A, Reprise Media, Wireless & Mobile |