Online Video on the Rise
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Written By Mohammad Usman | August 30, 2007 | Share This
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A recently published study by AOL’s Advertising.com found that 62% of US Internet users watch video content online, of which, 69% prefer to watch short-format news clips. What’s more, of those online video viewers, 69% are above the age of 35.
Lynda Carizio, president of Advertising.com commented:
“The internet is still seen first and foremost as an information resource. With news clips remaining the most popular type of streamed content, video viewing habits reflect that status.”
Ms. Carizio also hinted at future factors that may influence online content viewing,
“But it will be interesting to see how viewership evolves with the rise of social networks, more diverse video content, increased interactive gaming, and other such advances in online entertainment. I think we may see a shift in usage toward recreation; these latest figures certainly hint at that trend.”
According to Advertising.com, In the first of half 2007 62% of consumers viewed news clips online, an 8% increase from the same month last year. The study furthermore found that over 51% of interest users have indicated they would watch a television episode online, if missed on TV.
On that note, major television networks like ABC and NBC now offer video players for past episodes on their websites. NBC and News Corp have even teamed up to build a video player that would hold content from all the networks and be monetized by video advertising. To date, however, NBC & News Corp have produced little more than one failed site (NBBC) and one ambiguous new platform — “Hulu” is scheduled to launch this October as a private beta.
Topics: Advertising: Online |