Written By Sepideh Saremi | September 17, 2007 | Share This |

AOL today announced the debut of Platform A, an ad platform that integrates AOL’s Advertising.com network with its recent purchases of TACODA, Third Screen Media, Lightningcast and ADTECH. From the press release:

The new entity, called Platform A, will offer advertisers access to the most sophisticated targeting and measurement tools available in the marketplace across Platform A’s unmatched network of third-party sites, as well as AOL’s owned and operated sites. Platform A already reaches more than 90% of the domestic online audience, according to comScore Media Metrix. Platform A builds on the success of Advertising.com, which operates the largest third-party display network, and integrates behavioral targeting leader TACODA, Third Screen Media, which operates the largest mobile media network, market leading video ad serving platform Lightningcast, and ADTECH’s global ad serving platform.

The company just moved its headquarters to NYC, putting it in the mecca of advertising. Search Engine Land notes that Platform A will “provide an impressive array of capabilities that should rival Yahoo, Google and Microsoft.” This is plausible, especially considering that AOL today also announced separately an expanded partnership with HP, in which it will “offer co-branded, localized versions of its portal, toolbar and search on HP desktop and notebook PCs sold worldwide.” Also see PaidContent.org’s interview today with AOL President and COO Ron Grant, one of the execs largely responsible for Platform A.

Topics: Advertising: Online |