Google Gadget Ads Go Big, Mobile Ads Out of Beta
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Written By Sepideh Saremi | September 19, 2007 | Share This
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Google today expanded its beta of Google Gadgets, which are essentially AdSense-sized mini-websites/widgets/interactive ads that will run on Google’s network. The initial beta was launched in early May of this year; here are some examples of ads by companies that participated in that launch. The gadgets can be added by users to iGoogle and they’ll be sold on a CPM or CPC basis.
Andy Beal at Marketing Pilgrim writes:
Is it any surprise that Google is keen to monetize widgets? There’s more than enough widgets being pumped out onto the web, with comScore reporting their popularity growth. And there are also plenty of evidence that advertising in widgets works–companies like LinkShare, PopShops, and ShareASale are already in the space.
So, if you’re already sick of seeing gadgets/widgets all over the web, prepare yourself. Now that advertisers have a solid advertising platform to monetize them, you can expect to see a whole lot more.
Om Malik notes that “Google is currently shying away from placing these widget ads on other networks and sites.” If Google changes its mind, one has to wonder how current search ads could stand up to this. Probably not well.
In related news, Google yesterday launched mobile AdSense. From their press release:
AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google’s other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.
Google Blogoscoped notes that Google’s definition of what sites qualify is problematic, but regardless, this will likely spur the development of many more mobile-friendly sites.
Topics: Advertising: Contextual, Google, Wireless & Mobile |
The big format look good to me.