SearchForce or SpamForce?
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Written By Peter Hershberg | September 26, 2007 | Share This
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I generally wouldn’t give something like this a second of my time, but it’s already been a long week (even though it’s only mid-day Wednesday) and I might as well take my frustration out on SearchForce, the fine folks who sent me the email below:
Now, there are a number of things about this message that I have a problem with, including the feature in the left-hand column that lists three reasons why SearchForce is “different” from other search firms”. None of their claims are actually true (far from it), but we’re used to competing against companies who mislead prospects about their history, capabilities, etc, so I can live with this.
What I’m not willing to overlook is the fact that this email was completely unsolicited – I’ve never signed up for anything through SearchForce and there’s no reason why they should be contacting me. Not only that, but I received three copies of the same message, which means they not only sent it to my personal email address, but a couple of “aliases” that I’m included on as well. I’m pretty certain that the “press” alias at my company, for instance, never registered for anything with SearchForce.
Now, I should be able to definitively say which email addresses SearchForce contacted me at, but the fact that there are no listed recipients in the “To” field makes that an impossibility. As a result, I’m not sure what I need to do to unsubscribe from their mailing list. Yes, I could follow their instructions and put “REMOVE” in the subject line, but that would only take one of the three email addresses they have on file off their mailing list, leaving two others to continuously be spammed by SearchForce.
But what’s most confusing about SearchForce’s ambitious sales effort is the disclaimer at the bottom of the message:
“Disclaimer: This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail.”
Named individual? I wish there was one – or three, for that matter. Hey, SearchForce, feel free to let me know who those named individuals are and then unsubscribe them all from your mailing list.
Topics: Advertising: Distribution, ECommerce, Uncategorized |
My favorite part of the piece is 2 old school buzz terms rolled up into one paragraph: being the first to implement portfolio and rules based bidding algorithims?! Sounds soooo good, I am going to sign up today!
Searchforce doesn’t even have their URL’s set up right, http://searchforce.com/ is a dead link…