Blinkx Launches Monetized Video Widget
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Written By Sepideh Saremi | October 10, 2007 | Share This
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Video search engine Blinkx today launched a new widget called “AdHoc,” which includes contextual text ads not unlike the new YouTube/AdSense video units. However, Blinkx’s system allows users of AdHoc to use any embeddable video available online, not just those on YouTube. From the Blinkx press release:
Based on blinkx’s ground-breaking AdHoc platform, the new widget places unobtrusive, highly-relevant text advertisements against embedded video from popular sharing sites such as YouTube, GoogleVideo and DailyMotion. blinkx will share 50 percent of the revenue generated from the ads with users, and payments will be facilitated through PayPal.
The New York Times explains how it works:
Under Blinkx’s new program, to be formally introduced in London today, Internet video fans can post film clips to their sites and then submit them to Blinkx to be indexed and categorized.
Each time the video is watched, the Blinkx system will choose a relevant ad from its inventory and place it in one of two places — either in a small transparent window at the bottom of the video screen or in a box outside the top of the frame.
Every time an ad is clicked, the host Web site for the video will receive a portion of the payment for the ad placement. The rate varies, based on the ad, but it is generally a few pennies for each click.
Topics: Advertising: Contextual, Online Video, Search: Video |