Facebook Opens Application Pages to Search Engines
|
Written By Sepideh Saremi | October 22, 2007 | Share This
|
|
Facebook yesterday announced its Application Directory and individual application about pages will be visible to everyone, including search engines:
The goal of this change is to increase visibility for your applications, so users can find applications that they love using, and you can have more potential users trying your applications. You should start seeing your application about pages in web search results in a few days.
Users that are not logged in will only get access to written content on those pages, and won’t see the full names of people who have commented on applications. Search Engine Land notes that though Facebook’s meta data is generic on these pages, developers now have incentive to optimize the text on their about pages:
How can search marketers take advantage of this change? You should definitely provide as much keyword-rich descriptive information as possible in the title of your application, the summary that appears in the application directory, and, particularly on the application about page. Be sure to include a link from the about page to your web site.
Considering also the number of frustrated user reviews I’ve seen on application walls when they’re not working correctly, I wonder if this will mean a little more testing before developers launch an application.
Topics: Facebook, Social Media |