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Google Blackout?

Written By Anthony Iaffaldano | October 4, 2007 | Share This |

blackout-logo

A friend e-mailed a link to a very peculiar site this morning -– a stark, black page, filled with a giant white number that appears to be counting off seconds. There’s nothing else on the site – no links or meta info in the code.

In fact, the site is entirely nondescript other than the counter clock, a familiar favicon and a title tag that reads, simply, ““Google Blackout”:

google-blackout.jpg

Curious.

Somewhat intrigued (OK, more bored than anything as long as we’re being honest here), I poked around a little. A quick view of the source code didn’t provide much info.

Ditto the WHOIS data, where I hit the “Private Registrant” wall thanks to Dreamhost:

Domain Name: googleblackout.com
Registrant Contact:
googleblackout.com Private Registrant
googleblackout.com@proxy.dreamhost.com
DreamHost Web Hosting
417 Associated Rd #324
Brea, CA 92821
US
+1.2139471032

Based on the number of seconds left (roughly 7,640,000 at the time of this writing) the countdown should end right at 1/1/08.

I poked around the search blogosphere, and didn’t find any other mention of the Google Blackout site, which led me to start speculating.

There are any number of things it could be:

Or how about:

Just for kicks, I turned off Javascript to see what that would do to the countdown clock. After a refresh, I was surprised to see a new series of numbers and symbols… like GPS coordinates.

37* 25′ 38″, -122* 5′ 57″

A quick search at http://boulter.com/gps/ turned up the answer - these are the GPS coordinates for Google’s Mountain View office.

What’s more, the source code now includes a link in the header to a Technorati search for “Google Monopoly”

Doesn’’t sound like the kind of thing the folks at Google would plant in a promo page.

So what do you all think it is? Anyone have any idea what those non-Java characters could mean?

Topics: Google, Uncategorized |

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9 Responses to “Google Blackout?”


  1. Erin [ October 5th, 2007 at 12:57 pm ]

    While you’re at it, ask them why their logo from yesterday featured the Phantasm ball.


  2. Dacha [ October 9th, 2007 at 4:40 am ]

    Don’t you see - new black google phone is out (google-black-out). Maybe we’ll also see silver version in the future…


  3. SEO - - How Offline Messages Influence Online Behavior | Daily SEO News [ October 21st, 2007 at 12:17 pm ]

    […] Searchviews has found that the numbers refers to the number of seconds remaining to January 1st 2008. […]


  4. The Google Blackout (Weekend Wrap-up Oct 21) : Internet Marketing Web [ October 22nd, 2007 at 1:30 am ]

    […] Searchviews has found that the numbers refers to the number of seconds remaining to January 1st 2008. […]


  5. Chelsea [ October 25th, 2007 at 4:58 pm ]

    Yes January 1st 2008– but the day google shuts down.


  6. ND [ December 8th, 2007 at 2:58 am ]

    I´m pretty sure, Google is planning to release a black version of their homepage.
    Evidence:
    http://www.google.at/images/google_blackout.gif
    Shows a black Google Logo


  7. dv [ December 31st, 2007 at 5:45 pm ]

    U’ve got to be kidding me… its a retarded countdown… nothing more. Though i set up a laptop with a F5 key to refresh the main page of google. And see what happends @ 00:00. (me=geek)


  8. The Google Blackout (Weekend Wrap-up Oct 21) [ February 28th, 2008 at 4:25 pm ]

    […] Searchviews has found that the numbers refers to the number of seconds remaining to January 1st 2008. […]


  9. jason [ March 29th, 2008 at 10:07 am ]

    Google Blackout
    This is why its blacked out now but i dont think its the same for the last time it was blacked out


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