Google Quality Score Gets More Transparent
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Written By Sepideh Saremi | October 23, 2007 | Share This
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Google AdWords’ black-box quality-score system has opened up just a little. Search Engine Land reports that if your quality score is poor, Google may now tell you why (and how to fix it):
The reason can be found by viewing your keywords tab, then clicking on the magnifying glass icon beside any keyword, and then clicking on the “Details and recommendations” link. On that page, you can find out if your quality score is low due to your landing page, due to your ad copy, due to the relevancy of your keywords to your pages and other reasons.
The new feature is called Keyword Analysis, and it should go a long way in demystifying quality score. Here’s a screenshot from the Inside AdWords blog:
Keyword Analysis should make for more relevant ads, which means better results for AdWords advertisers, and ultimately, more money for Google. Makes you wonder why Google didn’t add this functionality sooner; Loren Baker at Search Engine Journal wonders if perhaps Google’s Keyword Analysis was influenced by Yahoo’s slightly more open Quality Index.
Topics: Google: AdWords, SEM: Bid Management, Yahoo! |