Internet Advertising Revenues Continue to Soar
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Written By Miguel Cancino | October 5, 2007 | Share This
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According to a press release issued today by the Interactive Advertising Bureau (IAB), online advertising in the U.S. surpassed the $5 billion mark for the second quarter of 2007, increasing 27% over the same period last year. That makes ad revenue for the 1st half of 2007 nearly $10 billion - a 25% increase over the first half of 2006.
These impressive figures speak to the growing importance of online advertising and the continued recognition of the internet as a key medium through which marketers can reach target audiences. According to Pete Petrusky, Director of Entertainment, Media & Communications at PricewaterhouseCoopers,
The Internet is well established as a key media distribution channel for driving advertising. The recent results demonstrate that advertisers recognize the continued growth in the online audience and the growing opportunity to target and monetize that audience.
What’s more, a breakdown of the different types of internet advertising revealed that search marketing remains the greatest revenue generator. Search accounted for 41 percent, or $4.1 billion, of 2007 first six-month revenues. Though a modest one percent increase over the same period last year, this figure represents nearly $900 million in new revenue. Thanks largely to the growth in search, performance-based ad deals (CPC, CPA, etc) surpassed CPM ad buys by 3% during the 2Q of 2007.
Topics: Advertising: Online, SEO |
[…] Internet Advertising Revenues Continue to Soar […]
[…] Internet Advertising Revenues Continue to Soar […]
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