AOL Launches Investing Site with Financial Search Engine
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Written By Sepideh Saremi | November 29, 2007 | Share This
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AOL launched a slick new money and finance site yesterday, implementing Relegence, a financial search engine it purchased last year to totally overhaul the old AOL Money. Search Engine Land reports:
Roughly a year ago, AOL acquired Relegence a search technology company that offers real-time information and data feeds on a subscription basis to Wall Street professionals. Now AOL is bringing the fruits of that acquisition to a newly redesigned Money & Finance site intended to go head to head with Yahoo Finance, which is the current market leader…
Beyond the financial information, however, this is a great news service that can deliver alerts on subjects or companies via RSS or email. And AOL intends to use the underlying Relegence technology on other properties.
More from the AOL press release:
The site’s real-time streaming company news is provided by Relegence, which was acquired by AOL in 2006, and is the market’s leading financial news and information search engine. With Relegence-powered real-time market-moving news and information, AOL(R) Money & Finance now offers the fastest and most comprehensive intelligence about North American equities, giving users access to more than 3,000 news and information sources including national and regional print coverage, trade publications, government sources and blogs in a customizable interface.
It will be interesting to see how Relegence will change other sections of AOL, though obviously the initial implementation in finance makes the most sense.
In other biz tech news this week, NASDAQ launched its Internet Index, but apparently they deemed Microsoft and News Corp not worthy of it - majorly dissing MSN and MySpace, respectively. From Read/Write Web:
The leading companies include Google, Yahoo, eBay, Amazon, IAC/InterActiveCorp. It also includes international companies, like Baidu and Sohu from China. As Josh noted earlier today though, curiously absent are sites like Microsoft and News Corp. - who control some of the most popular properties on the Internet (MSN/Live and MySpace/FIM respectively). These companies many not be only Internet companies, but their impact on the web is undeniably enormous.
Take heart, Ballmer and Murdoch: Maybe it’s a work in progress.
Topics: Investment, M&A, Search: Vertical, Technology |