AOL to buy Quigo for $300M
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Written By Sepideh Saremi | November 6, 2007 | Share This
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Rumors emerged today that AOL will buy contextual-targeting search network Quigo. AOL launched Platform A in September, consolidating its prior acquisitions: a behavioral targeting company, a display-ad network, a mobile network, and a video-ad serving platform. Its purchase of Quigo will likely be absorbed by Platform A, as well. Marketing Pilgrim writes:
Last June, Time Inc. signed an exclusive deal with Quigo that provided their 15 web titles with a custom version of the company’s pay-per-click ad service and allowed the online magazines to be sold as a single network.
The Time deal is reportedly worth $100 million over the next three years, which would pay for a third of AOL’s buy. Search Engine Land notes the rumored deal may mean AOL will break off from parent company Time Warner.
Topics: Advertising: Contextual, Investment, M&A |
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