Reprise Media Commits to Corporate Social Responsibility
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Written By Kate Zimmermann | November 16, 2007 | Share This
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Today we’re excited to announce the launch of Reprise Media’s Corporate Social Responsibility (CSR) initiative. We’re publicly committing to allocate our expertise and time to help nonprofit organizations advance their marketing efforts.
Over the last four years, Reprise Media has earned terrific recognition for our thought leadership in search engine marketing (SEM) and social media. Though we’re proud of the work we’ve done to help our clients reach consumers, we think there is an even greater opportunity to use search and social media to rally people to worthy causes.
We’ve thought a lot about how an online marketing agency might promote social change, and believe that it is our expertise in search and social media that offers the greatest potential benefit to non profit organizations. We are inspired by the chance to make a difference and we’re eager to share our findings through a series of case studies with the greater non-profit world and our industry peers.
To that, Reprise Media’s first client under this initiative is the Center for Global Development (CGD), a nonprofit think tank that provides independent research and practical ideas for global prosperity. In July 2007, we launched a full SEM campaign the Center’s main website (CGDev.org), and have since expanded the campaign to include GlobalDevelopmentMatters.org, an online video site developed to raise awareness about global poverty, and CARMA.org, a user-friendly global database that reveals the CO2 emissions of approximately 50,000 powerplants and the companies that own them.
Since the campaign’s launch, we’ve increased CGD’s average monthly search traffic by 1500% while more than doubling their click-through rate. In the month of October, our SEM work drove nearly 30% of the site’s visitors.
In addition to managing paid search, Reprise Media has developed an integrated search and social media marketing strategy for CGD’s “Global Development Matters” website. Working with See3, a Chicago-based media company, we’ve established a plan for CGD to use their blog, social network profiles, widgets, and other types of social media to generate discussion about global development issues in advance of the 2008 presidential election.
Encouraged by our initial success with the Center for Global Development, we’ve launched an online application process for other nonprofit organizations that are interested in receiving pro bono SEM, SEO and SMM services. Interested nonprofits can reach out to us through our website, to receive more information about our work and potential partnership.
More about our CSR pledge: CSR Media Release
Topics: People on the Move, Reprise Media |
[…] Searchviews - Daily insights on Search Marketing, Social Media and SEO by Reprise Media. wrote an interesting post today on Reprise Media Commits to Corporate Social ResponsibilityHere’s a quick excerpt Today we’re excited to announce the launch of Reprise Media’s Corporate Social Responsibility (CSR) initiative. We’re publicly committing to allocate our expertise and time to help nonprofit organizations advance their marketing efforts. Over the last four years, Reprise Media has earned terrific recognition for our thought leadership in search engine marketing (SEM) and social media. Though we’re proud of the work we’ve done to help our clients reach consumers, we think there is an even great […]