Proximic Adds eBay, Yahoo Auction Listings to Contextual Network
|
Written By Sepideh Saremi | January 16, 2008 | Share This
|
|
German contextual advertising startup Proximic has signed deals with Yahoo Shopping and eBay-owned Shopping.com to start serving auction listings on its network, reports VentureBeat. Proximic is comparable to Google’s AdSense, but its technology relies on something called proximity matching–deciphering text patterns and word shapes on a webpage–rather than AdSense’s keyword matching, and thus delivers more relevant ads, according to MarketingVOX. Proximic serves ads via a widget that publishers can add to their sites, and also via a Firefox browser plug-in.
Should Google be worried? Probably. TechCrunch’s Erick Schonfeld notes that click-through rates for Proximic ads are as high as 1.5%, much higher than those of AdSense, and that Proximic is creating a hybrid contextual search and affiliate marketing model, with 70% of revenue going to publishers after Yahoo and eBay take their cut. Also, the deals give Proximic a massive inventory of 50 million ads; according to Mashable, the company says Google AdSense only has 1 million ads in its inventory.
Proximic sounds like the kind of company that Google should think about buying, if only for the proximity matching. But perhaps Yahoo, having signed an ad deal, has its eye on Proximic now. Either way, the technology and all the ad inventory would be a boon for either Google or Yahoo.
Topics: Advertising: Contextual, Google, Yahoo!, eBay |
Thanks for the heads up! Really great post. That’s a must-read I must
say.
[…] read more […]
[…] read more […]