Super Bowl Insights and $600 Off Admission: Reprise Media at the Online Marketing Summit
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Written By Sepideh Saremi | January 17, 2008 | Share This
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For the last three years, the team at Reprise Media has spent Super Bowl Sundays with its eyes glued to the TV, and like most of America, we’re just as transfixed by the commercials as we are by the football they interrupt. Unlike the rest of the country, though, we huddle around the TV with our laptops, conducting searches on all the major engines to determine the relative Internet marketing-savvy of companies that are spending millions of dollars on the most premium TV airtime.
Each year, we compile and analyze our results in the Super Bowl Search Marketing Scorecard, an in-depth look at how Super Bowl advertisers are using (or, as we’ve often found, not using) search and online media to capture user attention during the biggest game of the year. For the curious, here are our 2005 (PDF), 2006, and 2007 reports. We’re now preparing ourselves for the biggest Scorecard yet.
So if you’re coming to the Online Marketing Summit this year in San Diego, be sure to catch Reprise Media’s Managing Partner, Peter Hershberg, when he presents our 2008 Scorecard findings on Friday morning, February 22.
And if you don’t have your ticket yet, we’ve partnered with the OMS to offer a limited number of tickets at a big discount. The offer’s good until this Saturday, January 19 and, as they say, seats are limited. Go to www.onlinemarketingsummit.com/reprise/ for more details, and see you in San Diego!
Topics: Advertising: Online, Conferences & Events, Reprise Media, Search Marketing Scorecard |