Click Fraud Up 15% in 2007
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Written By Sepideh Saremi | February 25, 2008 | Share This
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Click Forensics recently reported that click fraud went up 15% in 2007. From the company’s press release:
“In 2007 we saw a significant jump in the industry average click fraud rate when compared with the average rate for 2006,” said Tom Cuthbert, president and CEO of Click Forensics. “As the FBI and USAToday have reported, fraudsters are using more sophisticated means to perpetrate click fraud, including infiltrating mom-and-pop e-commerce sites. As a result it’s more important than ever before for advertisers, publishers, ad networks and search engines to cooperate and share data in order to stem what’s on target to be an even worse problem in 2008.”
But as John Battelle points out, an increase in click fraud is not fresh news. The engines have pretty stringent filters in place to combat that fraud, and processes in place for advertisers to challenge clicks that they think are fraudulent. From Battelle:
…The response from Yahoo and Google is always the same: Click Forensics has got it all wrong. We catch nearly all fraud before anyone has to pay for it. All of this is overblown and misunderstood.
So why does Click Forensics keep at it? Who’s right here?
See also our post from last year that outlines Google’s click fraud-fighting efforts.
Topics: Google |