Search and the Oscars
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Written By Sepideh Saremi | February 27, 2008 | Share This
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They’ve rolled up the red carpet and traffic in Hollywood is back to normal (well, as normal as it gets), but I wanted to take a quick second to point to a couple of posts about the Oscars and paid search, both of which happen to be published on MediaPost.
The first, “And the Paid Search Oscar Goes To…,” is by Peter Hershberg, Managing Partner at Reprise Media. Peter discussed the paid search landscape surrounding the Oscars, complete with links to screenshots (available on Reprise Media’s Flickr page). His post is based on searches conducted in the couple of days just before the Oscars, and he gives a nod to Dove, among others, for a job well done in capitalizing on the buzz around the Oscars with integrated search and social media campaigns.
The second is a live blog by David Berkowitz on the Search Insider. David conducted searches in real-time during the Oscars. His winner was also Dove, though interestingly, by the time the biggest awards were doled out, there were hardly any ads running for searches on the winners. Budgets exhausted by then, perhaps? In any case, both pieces conclude that the Oscars still have a ways to go when it comes to paid search, which, you may recall, echoes our findings for the Super Bowl.
Topics: Advertising: Online, SEM: Paid Search |