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Searchviews: Week in Review
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Written By Sepideh Saremi | February 8, 2008 | Share This
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The biggest news at Reprise Media this week was the release of our Super Bowl Search Marketing Scorecard. In this edition of the Week in Review, we link to all our Scorecard posts for the week and recap this week’s other tech news.
Super Bowl Scorecard
For the fourth year running, advertisers mostly missed the boat when it came to integrating their offline and online Super Bowl campaigns, but there were some clear winners. Though overall performance wasn’t great when it came to search, the social media presence and integration of the game-day brands was even worse. Here’s the full Scorecard, with a full breakdown and stats.
And in other news…
- The Yahoo-Microsoft saga continues. Search Engine Land has a good review of all the week’s so-called “Microhoo” developments.
- Yahoo launched a live video-streaming site this week, Y! Live, which promptly crashed.
- Time Warner will spin off AOL.
- Google’s strategy for taking on Chinese search engine dominator Baidu is free music. And the company may have picked up address-book site Plaxo.
- Ask.com launched its Techmeme-like social news site, BigNews, and Google News got more local.
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