Google’s Search Share Keeps Rising
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Written By Sepideh Saremi | March 19, 2008 | Share This
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Google’s search share grew 0.7% in February 2008, according to stats released by comScore today. The search giant continues to eat away at Yahoo’s share, which declined 0.6% in the same period. Microsoft also lost 0.2% and Ask.com gained 0.1% (anyone wonder how much that has to do with their ads on Google?). From comScore:
When it came to overall query volume in February, comScore reported across-the-board slowdowns, for Google and everyone else, of 5% to 8%. ComScore notes that some of this decrease is seasonal. February’s missing a couple of days compared to the rest of the month; it’s unclear whether that’s what “seasonal” means or if the comScore data is at all adjusted for the difference.
In related news, the fight for search share has now landed on radio: CNET reports that Yahoo is currently running local radio ads in the San Francisco area, in an effort to convince Google users to switch over. This is a very strange strategy for an online media company that has a vast stable of properties and partnerships - rather than using a dying medium, Yahoo should be better at leveraging the Internet that it helped build.
Topics: Google, Search: News, Yahoo! |