Paid Search Spend Will Be Up 113% by 2012
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Written By Sepideh Saremi | March 26, 2008 | Share This
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Digital and non-traditional media will be getting a lot more ad dollars, according to a study from research firm PQ Media, USA Today reports. The breakdowns suggest that online video will see the greatest percentage of growth in spending - with projections at above $12 billion, or 389% above current levels. That kind of growth makes sense in a space that is still growing, and in which monetization is difficult. Online video is part of “18 emerging markets” that will see “$160.8 billion in 2012 — up 82% from 2008.”
PQ also projects that paid search spend is projected to grow 121% by 2012, making it a whopping $26 billion industry over the next four years. But USA Today notes the numbers comes with a caveat: “One risk in the forecast — which PQ calls the first comprehensive analysis of the alternative media market — is that some figures are based on data that are not time-tested nor universally accepted.”
Topics: Advertising: Online |
The old days for “SEOing” your site to the top are all but over. If you want your business to succeed, you really have to find ways to spend your money wisely on marketing, and doing this through search engines and similar methods will continue to be one of the driving forces in the marketing World for the foreseeable future.