TNS Buys Compete for $150 Million
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Written By Sepideh Saremi | March 4, 2008 | Share This
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Market research firm TNS yesterday bought web analytics company Compete for $75 million cash and up to another $75 million in earn-outs over the next two years. Compete will still operate mostly as a stand-alone company but their blog post announcing the sale notes Compete will now have a considerable advantage over other digital intelligence firms because of TNS’s body of offline marketing research:
Why are we excited about becoming part of the TNS family? Because it means joining our clickstream data with TNS’ massive consumer panel operations, consumer research capabilities and ad measurement databases on a global scale. Marrying online and offline consumer data with media spending and exposure is the holy grail of marketing. All of our marketer, agency and media partners will benefit from access to new consumer, brand and media research that will revolutionize how they plan and measure their performance.
Topics: Investment, M&A, Web Analytics |