Wal-Mart Finally Gets Blogs
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Written By Sepideh Saremi | March 4, 2008 | Share This
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Wal-Mart’s latest blogging effort may be titled “Check Out” but it looks like the company’s finally getting it when it comes to blogs. From the New York Times:
Instead of relying on polished high-level executives, it is written by little-known buyers, largely without editing. The result is an intensely personal window into the lives, preferences and quirks of the powerful tastemakers at Wal-Mart, the nation’s largest retailer, who have spent years shielded from public view.
Compared to many past corporate blogging efforts, which are either super-stiff or super-fake, Wal-Mart’s Check Out blog does well by its writers and readers because it relies the personalities of real people, even if they sometimes say things that are a little questionable:
But all that uncensored rambling has its potential drawbacks, like irritating suppliers or consumers. Mr. Muha, the video game buyer, may have ventured into dangerous territory, for example, when describing Call of Duty 4: Modern Warfare.
“The bad guys are the usual Middle Eastern extremists. I guess they are the new Nazis for the modern era,” he wrote.
One consideration Wal-Mart is missing with this blog is SEO. The site lacks good title tags and meta descriptions. A Google search for “walmart blog” puts Check Out in fifth position; above it are links to Wal-Mart watch-group blogs, Wake Up Wal-Mart and Wal-Mart Watch.
Topics: Blogging, Social Media |