Will Google Dump Performics?
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Written By Sepideh Saremi | March 12, 2008 | Share This
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The Google-DoubleClick merger got the green-light from the EU this week, but Danny Sullivan reminds us - and Google - that as part of the deal, the search giant now also owns Performics, a search engine marketing agency. This presents a conflict of interest, as well as ticking off SEOs. Writes Sullivan:
Even if Performics is kept completely separate from the Google search team, there’s the impression that Performics might have some special “in” with Google’s non-paid search results. After all, Google owns it! It’s also not hard to imagine that despite all the best intentions, some new sales rep might pitch that Performics has some type of in. That [sic] a bad thing. FYI, Performics already touts its relationship on the paid side, as do many other search marketing firms.
TechCrunch’s Duncan Riley agrees that Google should sell off Performics. Both Sullivan and Riley are right - though Google is huge and could conceivably keep Performics away from the rest of its operations, it can’t avoid the appearance of impropriety. And that doesn’t jibe well with the whole “Don’t Be Evil” company motto.
Topics: Google, Investment, M&A, SEM: Firms, SEO |
What about tha affiliate portion of the company. People speak of just the SEO part of the company but Google can use the affiliate side.
I don’t think Google will let go the affiliate business it might be worth their time to keep it and grow it.
I’d like to see Google spin-off Performics rather than sell it. Although, they could sell it to Costco.
What can google do with affiliate if they keep it, I don’t get it?
If google keeps performics, they can make adsense performance based rather than cpc!