YouTube Adds More Analytics
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Written By Sepideh Saremi | March 27, 2008 | Share This
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YouTube today finally added a few analytics that go beyond number of video views and backlinks. Called YouTube Insight, the new metrics show the geographic locations of video viewers and a video’s popularity relative to other videos on the site. Search Engine Watch notes that the map looks just like that of Google Analytics and wonders if it will be integrated into that dashboard (our vote is yes). Here’s a look at the YouTube Insight dashboard (click to enlarge):
Here’s how the YouTube Blog envisions its users will use the new data:
Well, using these metrics, you can increase your videos’ view counts and improve your popularity on the site. For instance, you might learn that your videos are most popular on Wednesdays, that you have a huge following in Spain, or that new videos that play off previous content become more popular more quickly. With this information, you can concentrate on creating compelling new content that appeals to your target audiences, and post these videos on days you know these viewers are on the site. (Maybe even post your next video in Spanish?)
Still missing from the analytics is keyword data - I’d be particularly interested in seeing what keywords on Google and other engines lead to certain videos, and to get a view of internal YouTube searches that lead to particular videos.
Topics: Google, Online Video, Web Analytics |