Google Integrates with CRM
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Written By Drupad Sil | April 14, 2008 | Share This
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Earlier today Google and Salesforce.com officially announced the expanded partnership of Google apps and Salesforce’s online enterprise apps, the result of a 10-month-old collaboration between the two companies. Docs, Calendar, Gmail, and Gtalk have all been integrated directly into the Salesforce interface, enhancing the company’s productivity suite as described by Erick Schonfeld at TechCrunch:
“Google documents, spreadsheets, and presentation can be created from within Salesforce’s CRM application. GTalk works as the de facto instant messenger within Salesforce. With one click, sales people who use Gmail can send any email correspondence with potential or existing customers to Salesforce, where it becomes recorded as part of the sales cycle. Sales events and marketing campaigns can be overlayed onto a Google Calendar (see screen shot below), as well as colleague’s schedules for figuring out convenient meeting times.”
Additionally, Salesforce is offering a service called Salesforce for Google Apps Supported that includes user telephone support, unified billing and provisioning, and additional premium application services for $10 per user, per month. There is no question that the move was made squarely with Microsoft and its Office franchise in mind, although there is some disagreement over whether businesses will spring for the ability to word process anytime, anywhere at the risk of losing all their data due to a server malfunction.
Either way, the future certainly looks rosy for the Google and Salesforce partnership – so much so, in fact, that it has led to speculation that Google may outright purchase the customer relationship management software company. At the least, one wonders if there will be crossover between the Salesforce App Exchange, and the newly launched Google App Engine. At this point, it seems a plausible scenario, and we’re keeping our eyes peeled for more integration between these two companies.
Topics: Google, Media Convergence, Open Source |
The future certainly looks rosy for the software companies that it has led to speculation that Google may outright purchase the customer relationship management software company. You can also know more about the CRM software
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