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Send in the ‘Clouds’

Written By Drupad Sil | April 28, 2008 | Share This | Print This Post

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Everywhere we turn, it seems that Google has established a foothold in another product or service. From iGoogle to Google Docs, YouTube to Maps, Google has stepped beyond the mere label of search engine to offer a suite of services that makes it resemble a true web portal. Why is it doing this? As the engine with the lion’s share of the market, is this what’s next for search?

Reprise Media Managing Partner Peter Hershberg offers his thoughts with this article on Mediaweek:

“In less than a decade, search engine marketing has grown from a little understood and even derided concept (“who would ever want to pay to be in search results?”) into the single biggest sector in online advertising. With all that change and upheaval, it’s only natural for advertisers to start asking: What’s next for search?

In many ways, when you ask that question, you can’t help but focus on the industry’s largest player. With Google commanding 70 percent of the market, all eyes are on the biggest kid in class in order to figure out where we’re heading next. So what is Google doing?”

Read the rest here.

Topics: Featured Item, Google |

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