Search Reputation Management: Old Man McCain Uses Young ‘Uns Search Thing-a-ma-jig to Find Him a VeePee
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Written By Noah Mallin | June 10, 2008 | Share This
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Ripely aged Republican Presidential candidate John McCain jested yesterday that he would be using Google to study up on potential running mates.
Ouch! The only thing here that looks neutral is his Wikipedia entry. There’s a Senate rebuke, a Wikipedia entry on his hunting accident, a loaded joke with elitist roots, even the suggestion that one might want to do a related search on Karl Rove. Sorry Dick, no can do!
What about Cheney’s White House colleague Condoleezza Rice?
Looks like Condi’s a mixed bag. Her first few results (not shown here) are standard Wikipedia and bio stuff from the White House website, all good. She’s ranked number 2 on Forbes most powerful women 2006 and she’s even got a grass roots organization pushing her for the VP spot. However one of the news items is sure to catch McCain’s eye: “Rice ‘gratified’ by Obama win.” Hmmm maybe not.
This brings us to stormin’ Mormon Mitt Romney. The Lyle Waggoner look-alike made an impression in the primaries and sure has a purty Google Search result:
He’s got his Presidential site still up and his filled-to-the brim MySpace profile ranks well – but just look at the news item that comes up at number one: McCain praising Romney. Looks like we have a winner!
So let’s say I’m Dick Cheney (eugh) and I’m sitting up in my dark tower rubbing my palms together and trying to figure out how to improve my search profile. A good example of how this can be accomplished is to look at what we at Reprise Media were able to do for Advertising Age’s Matt Creamer. Creamer was consistently finding himself outranked on Google by other, non-related Matt Creamers. Here’s what Kate Zimmermann had to say about it on this very blog:
“To help Matt occupy the top search results for his name, Reprise Media created a blog (Mattcreamer.com) that would archive his online published work and serve as the pivot for an extended Search Engine & Social Media Optimization campaign. By coordinating the keyword optimization and cross-linking between 13 different social media properties, we quickly drove Mattcreamer.com to the #1 position in Google for his name. Our network of web properties furthermore gave Matt control over 60%, and a presence in over 85%, of Google’s first three results pages. By the end of our 3 month engagement, we helped Matt rank within the top 10 results for 62% of our target keyword list and successfully pushed all irrelevant results out of the top ten.”
Search reputation management is also key on the corporate level. Coca-Cola, which comes in for a lot of tweaking in the SEO world has at least done one thing right. We summed it up in an earlier post talking about what happens when the term “Coca-Cola” is inputted into Google’s search page:
“…the first page of results is dominated by Coke-branded pages including Coca-Cola.com, DietCoke.com, theCoca-ColaCompany.com, and Music.Coca-cola.com. Why does that make a difference? The brand’s presence is so broad that Coke’s presence is pushing potentially inflammatory websites off the first page, such as KillerCoke.org, a website that outlines the torture and killings of union leaders at Coca-Cola bottling plants in
Pretty sneaky sis, and effective. With all of this in mind Mr. Current Vice President, may we suggest a Dick Cheney blog set up to maximize cross-linking, a genuine MySpace profile, and a concerted keyword campaign to start. And maybe no hunting for a while.
Topics: Blogging, Google, MySpace, Reprise Media, SEO, Search: Image, Social Media |