SEO: Does Giving Your Customers a Free Hit of Your Good Stuff Make Them Jones For More? Site Junkies Boost Traffic, Profits and SEO
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Written By Noah Mallin | June 6, 2008 | Share This
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Yesterday we touched on the importance of making your site habit-forming for search marketing and optimization. One of the many things I learned from watching HBO’s The Wire is that if you give your potential clients a taste of the good stuff they’ll come back for more. Even better, you create converts and we all know how annoyingly persistent they can be about getting others to try something new, whether it be the latest web app, crazy cult religion, or mind altering drug.
Radiohead did this when they allowed users to name any price for their latest album. Though many people downloaded it for free, they also spread the word about it across MySpace, chat rooms and file sharing spaces, linking to the download site and driving huge amounts of traffic. Some of this traffic did choose to pay and not just a nominal fee either. The premium version of the album with extra goodies and tracks was also available at a higher fixed price at the same site. And, as the theory goes, people who got the album were prime candidates to spend money on the ensuing live shows or even merchandise like t-shirts.
More to the point, in the act of sharing and plugging your site with posts, messages, links and other content, they do a whole lot of offsite optimization for you. This is the kind of link lovin’ that Google goes ga-ga for. This is high-value SEO that continues to build on itself thanks to the long tail.
Topics: ECommerce, Online Video, SEO, Search: How-To, Search: Video, Social Media |
Back in 1995.. the explosion of websites was guess what?
SEX, PORN, etc..
ever hear of a free trial, free sample?
TGP?
Almost every innovation in the internet has come about because of porn…
think about it..
“… why parents don’t name their kids stuff like “King” anymore.”
Rapper T.I. named his kid King Harris
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