Weekly Search Roundup: This Week’s Search News Crushed in a Glass with a Splish-Splash of Vermouth
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Written By Noah Mallin | July 11, 2008 | Share This
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What are all us search marketers going to be discussing this weekend at our garden parties, club luaus, and intimate yacht rides? Probably Hellboy 2 but here are a few of the other topics that will be touched upon between canapés and badminton.
Scrabble Scrambles to Squash Scrabulous – Still Needs a “u” to Spell Squash
Hasbro, the makers of Scrabble, have been making an unhappy sound since earlier in the year over top Facebook app Scrabulous. Some bright corporate bulbs realized that merely squashing the Scrabble-aping app would lead to some unhappy Facebookers and that perhaps they ought to have the official Scrabble ® app ready to roll. Pretty sneaky sis. In related news, I’m working on my own Facebook app called Connect 5-bulous. You know where to find me, Milton Bradley.
Fail Whale to Tweet Ratio Sadly Out-of-Whack, Will Twitterati Trundle Elsewhere for their Twaddle?
Twitter has been suffering from too much success lately, mo tweets mo problems as my Grandma used to say. Still those who are hooked just won’t give up on their Twitter that easily. Even more amazing is that Twitter usage is rebounding – could all the negative chatter have actually helped? Behold the obnoxiousness:
My Search Volume Goes to 11
Google’s been a bunch of busy little beavers this week. First off they added the ability to see search volumes in AdWords accounts. The ability to see the approximate number of search queries that match user’s keywords can help companies more accurately plan campaigns and project spending. Also, it’s another opportunity to make a pretty chart.
This Viral Video Sponsored by Tylenol Cold & Flu
Google’s figured out that the best way to make money online is with ads, and their YouTube property ain’t making the moolah they expected – ergo, monetize YouTube with advertising right? Rumor has it that Google is to launch pre and postroll ads on YouTube, something that the YouTubers have steered clear of because of their known audience eliminating properties.
Who’s the BOSS? n’ it Away for Free
Yahoo announced the creation of BOSS, (Build yer Own Search Service, not Body Odor Scent Selector) which allows them to join the open source fray, give the good stuff away for free (which we are fans of) and generally propagate their proprietary search seed all over the internet. Ok so maybe they are more like Kevin Federline but just like KFed at the end of the day they want to get paid — conspiracists believe this is another move to try to increase the value of their search property.
DC Politicos: Not So Sure About Tracking Online Use, but Oh Yeah, We’re Just Gonna Go Ahead and Tap Your Phone Now…er…Again
Leave it to the imperial enablers in
Topics: Advertising: Behavioral, ECommerce, Google, Google: AdWords, Just for Fun, Open Source, Reprise Media, SEM: Paid Search, SEO, Search: News, Social Media, Web Analytics, Week in Review |
And whoever thought yahoo isn’t clever? This is a tried and tested tactic they’re trying to use thus we would propagate their search engine.
beautiful!
We must say..these round ups are better than 99% of them that we see. The images contained in this round up alone is proof. Tony Danza..tsk tsk.