Search Marketing: Reprise Media’s Joshua Stylman Quoted Today in WSJ
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Written By Noah Mallin | August 28, 2008 | Share This
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Reprise Media’s Managing Partner Joshua Stylman is featured in a great article in today’s Wall Street Journal by Emily Steel and Suzanne Vranica. The piece titled “McCain Seems to Have Obama Beat in One Arena” explores advertising, marketing and the major candidates in the 2008 Presidential election.
The title of the article is based on Josh’s observation that the Obama camp has done everything right online, with the exception of their paid search component. He breaks out the differences in the search spend for both campaigns and compares the missed opportunities so far in ‘08 to some of the missed chances in ‘04. It’s a must-read for convention week.
Topics: Advertising: Online, Reprise Media, SEM: Ad Creative, SEM: Keyword Generation, SEM: Paid Search |