Ad Week ‘08: Digital Bites Breakfast Features Rare Look at Microsoft Search Engine Marketing
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Written By Noah Mallin | September 23, 2008 | Share This
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It’s Ad Week here in New York which means a big tent in Bryant Park, leggy models pushing away their tuna nicoise at fancy outdoor cafes and Tim Gunn running around in a tizzy. OK, wait, that’s Fashion Week — my bad. Ad Week is totally different.
One way you can tell it’s indeed Ad Week is that Advertising Age’s Digital Bites Series has a killer official event. This year’s - “Digital Bites Breakfast - Search Marketing + Optimization” - looks to be a particularly hot ticket.
Reprise Media Managing Partner Peter Hershberg will be joined by Senior Search Advertising Manager, Corporate Marketing at Microsoft Mark Grote to kick off the event with a case study: Microsoft: Building Brand Equity Through Search Engine Marketing. Online registration is now over but it is possible to get tickets tomorrow at the Paley Center for Media where the event is taking place. Registration starts at 8:30AM and the event starts at 9:15AM.
This will be followed by a panel on Key Challenges and Opportunities in the Search Space moderated by ComScore’s James Lamberti.
Topics: Advertising: Online, Conferences & Events, Microsoft, Reprise Media, Search: News |