Webinar: Search Adds Muscle to Flabby Campaigns – Now in Convenient Home Version
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Written By Noah Mallin | November 20, 2008 | Share This
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Anyone who missed last week’s co-hosted Reprise Media and comScore webinar, Adding Paid Search Muscle to Your Marketing in a Weak Economy, can now watch the full presentation online. Some of you may have even seen it once and want to watch it again a la Batman Returns. It’s not in IMAX however.
I had the pleasure of watching and listening live and was struck once again by the timeliness of the topic. Each passing week seems to bring more economic gloom and/or doom. For marketers and advertisers the question is simple: Can I get more for less?
As comScore’s Eli Goodman and Reprise Media’s Managing Partner Josh Stylman show the answer is yes, provided you calibrate your campaign properly to place search marketing at the hub of your efforts. As a trainer once told me, you have to strengthen your core to support strength throughout your body.
As I’ve discovered, thirty reps of Oreo dunks and lifts to mouth level don’t really do much for your core, but a great search marketing campaign does.
Topics: Advertising: Offline, Advertising: Online, Conferences & Events, Reprise Media, SEM: Paid Search |