The Year in Search: Your Favorite SearchViews Posts from 2008 on Search and Social Media
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Written By Noah Mallin | January 5, 2009 | Share This
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After the rich meal that was 2008 it’s only appropriate that we take a moment to pause and savor the taste that some of the favorite posts from the last year have when belched up. Accordingly we’ve compiled your favorites for each month of 2008 based on traffic and user response and placed them in reverse order Benjamin Button style. Did we miss your favorite? Let us know in the comments or send me a message on Twitter at @nmallin.
December
December’s post (and everybody’s) pointed out Ford’s Scott Monty as an example of someone proactively using social media to control a potential brand damaging situation. It’s called “Using Social Media to Put Out the Fire” and it goes a little something like this.
November
November spawned a monster, one we called “Using Bankruptcy to Gain Customers Online.” Thankfully most readers understood that we were advocating a proactive approach to handling bad news, rather than manufacturing bad news to gain search traffic. Because that would be stupid. This post also led to one of my favorite comments of the year.
October
October can be scary and so can surprises – like our post entitled “SERP-prise! Google Experiments with Banner Ads on Results Pages.” Oddly enough, it’s about Google’s experiments with banner ads on search results pages. Go figure.
September
Whether you hung out with September gurls, were hungover one September morn, or pleaded to be woken up when September ended, it appears you enjoyed the “Twitter Tap of Little Search Bot Feet”, an insightful and pithy post by Reprise Media’s Miguel Cancino or @mcancino to his Twitter friends. In it he explores the impressive SEO capabilities of Twitter.
August
August is typically a hot and muggy month, and we mugged our readers with a hot post called “Social Media: A Comment on Commenting, or, Would You Like Spam on That Post?” In it we explored what now seems like ancient history, namely the McCain campaign’s experiment in giving their followers perks for commenting on news stories and blog posts online.
July
July is a special month for us, a month in which Dr. Naveel delivered a squealing bundle of joy that would come to be named “Why Microsites Are Weakening Your SEO Results – Dr. Naveel Builds Your Immunity.” He drops some crazy science on the SEO world by warning about the improper use of microsites. And still, the surgeon general does nothing.
June
While we avoided any posts about the moon in June, we did open up a can of old fashioned whup-ass on aristocratic search marketing skeptic Steve Harty. Predictably we called this post “Reprise Media to Bartle Bogle Hegarty Honcho Steve Harty -You’re Wrong About Search Marketing.” It was our Dr. Seussiest title yet.
May
In May we were having a Coke, sans smile. “In No Search for Coca-Cola?” We marveled over Coke’s contention that they didn’t think search was an advertising channel that worked for them. Seriously? We are still marveling.
April
In April we asked the question “Social Networking: The End of Web Search?” Maybe not but as we pointed out in our predictions post it is morphing into an alternate set of search channels that in some cases will rival the big search engines for quality and usage.
March
We got all lion-like with the lambs at Ask.com with the timeless classic “Ask.com: The Algorithm is Not Available Right Now, Please Click an Ad Instead.” We delicately suggested that they might want to improve their search results rather than advertising improved search results in lieu of an actual improved search result. Capice?
February
February allowed us to celebrate the winning brands in our annual 2008 Superbowl Search Marketing Scorecard in a post we simply called “Super Bowl 2008: The Winning Brands.” Much rah-rah-ing ensued, though we kept the sis-boom-bahs to a minimum.
January
This brings us to both the beginning and end, appropriate for a month named for the two-headed Roman god Janus. Dr. Naveel dropped by to diagnose “A Case of Keyword Myopia.” His prescription was for marketers to not lose sight of the big picture by being too narrow with their keyword selection.
Topics: Advertising: Online, Blogging, Dr. Naveel, Google, Reprise Media, SEM: Paid Search, SEO, Search: News, Social Media, Twitter |
Noah -
Can you please address this?
http://www.seroundtable.com/archives/017313.html
http://searchengineland.com/yahoo-angers-advertisers-after-terms-conditions-update-notification-16014
@yourmom -
Have been looking into this to see if we have a unique story to tell - it’s obv. a real boneheaded move on Yahoo’s part and something we are completely opposed to.
At least Google allows you to choose whether they “Maximize” your campaign for you or not.
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